Information on cookies used
At this point, we would like to provide you with information on the cookies used by us and thereby make you aware, amongst other things, of the purpose of the particular cookie as well as their lifespan.
On our part, cookies are used to store the following data:
- Your settings, such as language, contrast, and font size.
- Whether or not you have consented to the use of functional cookies on this website.
You can block or delete these cookies, which may, however, mean that certain parts of the website do not function correctly. The information contained in these cookies is not intended to identify you personally. These cookies are not used for any previously mentioned purpose.
Provided you have given your consent, Google Analytics is used on this website, which is a web analysis service of Google LLC, 4 Gordon House, Barrow Street, Dublin, Ireland (“Google”). It is thereby possible to assign dates, sessions, and interactions across several devices to a pseudonym User ID and thus analyze the activities of a user across the devices.
- Frequency of page visits
- Number of users
- Bounce rate (page is closed again following page viewing)
- Session duration (average duration of all users)
- Country from which the website was visited
- Use of website functions
- Which page selected and how often
- From which website the user comes
- Booking conversion rate (how many users of the website book a service)
- From which region the user comes
- Device and device category on which the user visits our website
Google will use this information on our behalf to evaluate your use of the website, to put together reports about the activities on our page and to provide further services associated with the usage to us.
The legal basis for the use of Google Analytics is your freely given consent.
Recipients/categories of recipients
The recipient of the data gathered is Google.
Duration of storage
The data sent by us and linked with cookies, log-in names (e.g. user ID) or promotion ID is automatically deleted after 14 months. The deletion of data that has reached its storage duration occurs automatically once a month.
Google Ads and conversion tracking
If you have granted us your consent, the Google Ads web analytics service will be used on this website, including conversion tracking. This is a service provided by Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland.
A “conversion” in this sense is a transformation process. Such a transformation will take place, for instance, if you click on one of our ads after viewing it and are taken to our website or sign up for our newsletter while you are visiting our website. In these examples, you are “transformed” from the viewer of an ad to a visitor of our website or, as appropriate, from a visitor to a newsletter subscriber.
We use Google Ads and conversion tracking to draw attention to our products and services on external websites using advertising material (the “Google Ads”). We can determine the success of individual advertising measures based on the data from our advertising campaigns. In so doing, we are pursuing an interest in showing you advertising that is of interest to you, in making our website more interesting for you and thus in obtaining a fair calculation of our advertising costs.
The advertising material is supplied by Google (via “ad servers”). We use ad server cookies for this purpose, which allow certain parameters for determining success to be measured, such as displaying ads or clicks by users. If you are taken to our website via a Google ad, Google Ads will store a cookie on your device. These cookies generally expire after 30 days and are not intended to identify you personally.
These cookies allow Google to recognize your web browser. If a user visits certain pages of an Ads customer's website and the cookie stored on their computer has not yet expired, Google and the customer will be able to see that the user has clicked on the ad and been taken to this page. A different cookie is assigned to each Ads customer. This means that cookies cannot be tracked via Ads customers’ websites. We do not collect or process any personal data through these advertising measures ourselves and are only provided with statistical analyses by Google. These analyses allow us to identify which of the advertising measures used are particularly effective. We do not receive any other data from the use of the advertising material and, in particular, are not able to identify users based on this information.
If you click on an ad displayed by Google, the conversion tracker that we use will store a cookie on your device. If you visit a certain page on our website, both we and Google will be able to see that you have clicked on an ad that we had placed with Google and that you were subsequently taken to our website.
Google generates statistics for us on visits to our website based on the information obtained in this way. This also gives us information on the number of users that have clicked on our ad(s) and on the pages of our website that were subsequently accessed. This information is used to produce statistics for Ads customers that have opted for conversion tracking. The customers, i.e. we as website operators, find out the total number of users who have clicked on their ad and were directed to a page on which a conversion tracking tag has been activated.
The legal basis for using Google Ads is your consent, which is given freely.
Recipients / Categories of recipients
Google is the recipient of the data collected.
Duration of data storage
The cookies used are deleted after 30 days.